Specifically, they’ve exposed a secret hasbara handbook written for The Israel Project by star Republican marketer, Frank Luntz. Israel’s secret Hasbara handbook exposed: advice on how to influence the media and public opinion. Published July 27th, – GMT via Hasbara has its roots in earlier concepts of propaganda, agitprop, and censorship. Like them The “Hasbara Handbook” explains many standard techniques of.

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Many topics have been proposed for discussion in this session. In the brief time available to me as a panelist, I would like to put forward some thoughts about the control of narrative and the manipulation of information as an essential element of modern warfare.

Before I get to specifics, let me provide a general description of hasbara and basbara purposes.

Hasbara links information warfare to the strategic efforts of the state to bolster the unity of the home front; ensure the support of allies; disrupt efforts to organize hostile coalitions; determine the way issues are defined by the media, the intelligentsia, and social networks; establish the parameters of politically correct discourse; delegitimize both critics and their arguments; and shape the common hasbwra and interpretation of the results of international negotiations.

Hasbara is multifaceted and well-adapted to the digital age. It embodies a public-private partnership in which the state leads and committed volunteers follow in implementing an information strategy.

In its comprehensiveness and complexity, it bears the same relationship to unidimensional public diplomacy as grand strategy does to campaign plans.

Hasbara has its roots in earlier concepts of propaganda, agitprop, and censorship. Like them, it is communication calculated to influence cognition and behavior by manipulating hnadbook of a cause or position with one-sided arguments, prejudicial substance, and emotional appeals.

Unlike its progenitors, however, hasbara does not seek merely to burnish or tarnish national images of concern to it or to supply information favorable to its theses. It also seeks actively to inculcate canons of political correctness in domestic and foreign media and audiences that will promote self-censorship by them. It strives thereby to decrease the willingness of audiences to consider information linked to politically unacceptable viewpoints, individuals, and groups and to inhibit the circulation of adverse information in social networks.

Past efforts by states to shape domestic and foreign opinion depended on the production of persuasive information and efforts to deprive audiences of access to contradictory information by interrupting its supply through censorship, jamming, and other techniques directed at reducing its flow.


By contrast, hasbara assumes the free flow of information within an open marketplace of opinion. In that context, it seeks to promote selective listening. The purpose is to constrict the demand for information, not its flow.

Although hasbara includes efforts to impede access to information through a wide variety of techniques adapted to new information technologies, it focuses on limiting the receptivity of audiences to information. In this context, hasbara recognizes the control of narrative as a potent weapon.

Narrative is an element of rhetoric.

Israel’s secret Hasbara handbook exposed: advice on how to influence the media and public opinion

When successfully imposed, it provides a cognitive filter. Narratives offer a comprehensive framework for connecting and interpreting events. In politics, perception is reality. Narratives legitimize some perceptions and delegitimize others.

Narratives can be drawn upon to reinforce stereotypes by imposing favorable or pejorative hasbbara on information and its sources. Such labels predispose recipients of information to accept some things as credible, to disbelieve others, and to regard still others as so tainted or implausible that they can and should be ruled out of order and ignored. Not incidentally, adherence to narratives is the usual cause of intelligence failure — the inability to accept or even consider evidence that hasbarx outside the established frame of reference is in the process of occurring.

As the recent fighting in Gaza illustrates, the modern state has at its disposal a wide variety of means of creating and sustaining narratives. Israel announced the war on Twitter.

The Israel Project’s Secret Hasbara Handbook Exposed

Israeli-controlled or guided sources then saturated American media outlets with talking points that went unchallenged by previously conditioned anchors and yandbook. In addition to traditional techniques of agitprop, disinformation, and propaganda in conventional media, the Israeli hasbara apparatus made heavy use of more focused channels of communication like Facebook, Twitter, and YouTube.

It inundated audiences with information favorable to its cause and squeezed out information that contradicted its theses. This reflected careful contingency planning and preparation.

Public opinion is increasingly shaped by social media. The state of Israel has organized civilian government and military units to exploit this, including creating websites, social handbooo accounts, and messages attributed to false identities. It has learned how to manipulate browser functions, search engine algorithms, and other automated mechanisms that control what information is presented to Internet users.


The Israel Project’s Secret Hasbara Handbook Exposed – Tikun Olam תיקון עולם

Such manipulation can ensure that certain commentary and information will or will not appear in response to searches. It can assign greater prominence to old material critical of sources or analyses than to new entries favorable to them. It can arrange for searches to find only positive or negative commentary and information on a topic. Israel makes intelligent use of the possibilities this creates for handboo, partnership in propaganda.

It rehearses specific arguments and counter-arguments and outlines a program hssbara training for advocacy and rebuttal. The handbook places itself in a larger context. A myriad of Israel-oriented think tanks provide similar guidance online, as do numerous websites in Israel itself. No slanted print media article or editorial or electronic report that is Those media organs that are habitually anti-Israel should be flooded with letters and e-mails when their stories and pictures paint a Conversations at the water cooler, in health clubs, and particularly at holiday parties and gatherings so common at this time of year… all of these are our challenge.

Get informed, stay informed, and let your voice be heard. There are now a wide variety of telecommunication and social media techniques for organizing such campaigns from halfway around the world. During the Gaza fighting, Israel sought as always hansbook portray itself as the innocent victim of irrationally hate-filled Arab attacks.

At least in the United States, it was quite successful in this effort. Almost no one mentioned the fact that Gaza had been under siege by Basbara for eight years before this latest outbreak of fighting. Israel is a small country, surrounded by enemies and dependent on continuing subsidies and military support from the United States. Where Israel has led, others can be expected to follow. Aeschylus said that “in war, truth is the first casualty.

In modern warfare, command of the information environment can be as important as control of the battlefield. The Israeli concept of hasbara presents a model of how this can be done in the digital age.

It is worth further study. Hasbara and the Control of Narrative as an Element of Strategy.