Handelsmarketing. Book · January with 10 Reads. Publisher: 5. Publisher : Kohlhammer. Lothar Müller-Hagedorn · Martin Natter at University of Zurich. : Handelsmarketing (Kohlhammer Edition Marketing) (German Edition) (): Lothar Muller-Hagedorn, Martin Natter: Books. Handelsmarketing. L Müller-Hagedorn JY Kim, M Natter, M Spann. Journal of Marketing M Natter, A Mild, M Feurstein, G Dorffner, A Taudes. Management.
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UZH – Chair of Marketing – Prof. Dr. Martin Natter
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Martin Natter – Google Scholar Citations
My profile My library Metrics Alerts. Get my own profile Cited by View all All Since Citations h-index 23 18 iindex 38 Verhoef Professor of Marketing Verified email at rug.
Verified email at business. Retailing Pricing Positioning Targeting Segmentation. Articles Cited by Co-authors. European Journal of Operational Research 2, Journal of Retailing and Consumer Services 17 2, Resources, Conservation and Recycling 41 1, International Journal of Research in Marketing 33 1, Journal of Targeting, Measurement and Analysis for Marketing 10 4, Journal of international marketing 19 3, Information and communication technologies in tourism International Journal of Research in Marketing 31 3, Articles 1—20 Show more.
Pay what you want: Comparing performance of feedforward neural nets and K-means for cluster-based market segmentation H Hruschka, M Natter European Journal of Operational Research 2, Collaborative filtering or regression models for Internet recommendation systems?
A cross-national investigation into the marketing department’s influence within the firm: Toward initial empirical generalizations P C. Success factors of European hotel web sites.
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